Remaking Old Hits to Earn New Money
“Since 2004 several advertisers, including 7Up and Wendy’s, have licensed the new versions, he said. In one instance, a television program paid $10,000 to use 10 seconds of a musical bridge from one of the newly recorded versions. Licenses for full Twisted Sister songs can be in the “six-figure” range, he said.
While the concept of musicians re-recording their hits is not new, there has been something of a gold rush unfolding in the licensing world since the mid-1990s. Pop songs have replaced jingles or musical scores as the preferred backdrop for commercials and TV shows, particularly those appealing to savvy young adults and baby boomers.”
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