SonyBMG utilizing Vox for A&R
SonyBMG is not really known in the industry for innovation, openness, or much else positive. Today’s announcement is the first “positive” press I think I’ve ever seen from this meglo-conglomerate. I use “quote” positive “close-quote” because somehow they manage to include some negativity in there… A&R not using blogging will be fired. “Blog refuseniks facing the sack? Sony BMG UK adds blogging to the job description”. Nice.
“Blogging is clearly one of the major trends in music, media and entertainment. It makes complete sense for the major labels to use the process in a creative way to encourage, discover and communicate with new artists.”
Ged Doherty
